Category Archives: Announcements

January is National Birth Defects Prevention Month


As moms, we all know that life changes the moment a woman has a baby. When Kelle Hampton headed into the delivery room and gave birth to Nella, however, the changes would be greater and more challenging than she could imagine. “I knew the minute I saw her that she had Down Syndrome and nobody else did,” Kelle writes. “I held her and cried. Cried and panned the room to meet eyes with anyone that would tell me she didn’t have it. I held her and looked at her like she wasn’t my baby and tried to take it in. And all I can remember of these moments is her face. I will never forget my daughter in my arms, opening her eyes over and over…she locked eyes with mine and stared…bore holes into my soul. Love me. Love me. I’m not what you expected, but oh, please love me.”

Nella’s story (one that you MUST read) is one that’s familiar for many families — families that are impacted by a child with a birth defect. In fact, about 120,000 babies, or 1 in 33, in the U.S. are born each year with a birth defect (an abnormality in structure, function, or body chemistry that results in disability or death). What’s more, birth defects are the number one cause of death in a baby’s first year of life.

January is National Birth Defects Prevention Month. The 2012 theme, determined by the National Birth Defects Prevention Network, is “And the Beat Goes On…Looking to the Future for Healthy Hearts.” This year’s theme reflects the fact that heart defects are the most common types of birth defects. Of course, birth defects aren’t limited to heart-related issues; the spectrum of birth defects is wide.

Birth defects can be as varied and unique as the children who have them, but four particular types top the list of the most common.

  • Heart defects rank as the most common type of birth defect, affecting as many as 1 in 100 babies born in the U.S. In addition, heart defects are the leading cause of birth defect-related deaths among infants.
  • Cleft lip/palate is the second most common type, affecting about 1 in 700 babies.
  • Down Syndrome, a chromosomal defect, affects approximately 1 in 800 babies born in the U.S.
  • Spina bifida, a defect in which the spine fails to close properly during fetal development, affects about 1 in 2,500 babies.

One of the first questions people ask when considering birth defects is, “What causes them?” Unfortunately, the answer is far from simple. Birth defects are often the result of a combination of factors, and approximately 70% of birth defects have unknown causes.

  • Genetic factors are one known cause of birth defects. Genetic causes can include single-gene mutations (in which one or both parents passes a faulty gene to their baby.) Genetic factors can also include chromosomal abnormalities, meaning an error in the number or structure of a particular chromosome is to blame for the birth defect.
  • Environmental factors can also contribute to birth defects. Any environmental substance that causes birth defects is referred to as a “teratogen”. Common teratogens include alcohol and drugs (both illegal and prescription). Obviously, pregnant women should avoid taking illegal drugs, but it can be harder for expectant moms to determine which prescription drugs are safe. For example, a number of anti-depressants, which were formerly considered safe for pregnant women, have been linked to birth defects. So has the acne-fighting drug Accutane.
  • A combination of genetic and environmental factors may cause birth defects, too. In these cases, a baby’s genetic makeup makes him more likely to have a particular birth defect if he’s exposed to certain environmental substances, like alcohol or cigarette smoke. Cleft lip/palate, neural tube defects like spina bifida, and heart defects are considered to be caused by a combination of factors.
  • Certain types of infections in pregnant women can also cause birth defects. Infections include rubella, toxoplasmosis, cytomegalovirus (CMV), syphilis, and (very rarely) chickenpox.
  • Many birth defects cannot be prevented; however, there are steps every woman can take to lower the risk of birth defects for her baby.

    • Taking 400 micrograms of folic acid, both before conceiving and during pregnancy, is the easiest and most effective step you can take to prevent birth defects. This has been shown to dramatically decrease rates of anencephaly and spina bifida, two defects related to a baby’s brain and spine.
    • Pregnant women should avoid alcohol and cigarette smoke. Drinking alcohol while pregnant increases a baby’s chances of being born with FASD (Fetal Alcohol Spectrum Disorder) and smoking while pregnant increases a baby’s chances for cleft lip/palate.
    • Pregnant women should never use illegal “street” drugs: these have been linked to an large number of serious birth defects in babies, including defects of the heart.
    • If you’re pregnant, talk to a health care provider about the medications you’re currently taking. Never stop taking your medications abruptly; this can actually do more harm than good. Instead, discuss all of your medications with your doctor to determine if they’re safe to take while pregnant.
    • Prevent infections during pregnancy by using proper hygiene techniques as well as common sense.
    • Maintain a healthy weight, since obesity in pregnant women increases the risks for several serious types of birth defects, including spina bifida, cleft lip/palate, and heart defects.

    Birth defects are a heartbreaking topic to discuss, but it’s an important discussion to have. Through conversations like these, people receive the education they need to prevent, understand, and treat birth defects.

    And of course, it’s not a conversation without hope. Far from it. A birth defect is rarely a death sentence. Sometimes, it turns out to be the most unexpected kind of blessing. Kelle Hampton and her daughter Nella are proof of that. Nella’s Down Syndrome ended the story that Kelle had been imagining for her daughter, but it marked the beginning of a bigger, more beautiful story than she could’ve ever envisioned.

    As Kelle eloquently puts it, “Life moves on. And there have been lots of tears since. There will be. But, there is us. Our Family. We will embrace this beauty and make something of it. We will hold our precious gift and know that we are lucky. I feel lucky. I feel privileged. I feel there is a story so beautiful in store…and we get to live it. Wow.”

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    5,000 E-mails About Baby Sleep Later…

    You may have noticed that on a few pages on this site, it tells you how many e-mails I’ve sent to you or parents just like you, with babies struggling with sleep. This number is updated real-time, meaning if it’s 2 a.m., my time, and you keep checking if it will update, don’t bother because it won’t. :) I am not likely writing e-mails at that time in the morning. I have been known to write some as late as 12:30 a.m. or so, though, but I have been trying to get more sleep, lately (oh the irony). ;)

    I don’t pay that much attention to this number, actually. I often just go straight to the Sleep Helpdesk and not the homepage. Occasionally, though, I do like to make sure everything looks okay for new readers and about two weeks ago I noticed the number was around 4,935 and I thought “Wow! I’m almost to 5,000!” I started thinking about what I should do about this.

    So, I decided to write this post and give the 5,000th e-mail a prize. My plan was to announce this in the newsletter so a few clients might *try* to be the 5,000th e-mail. Well… I passed 5,000 before I even got to this post or a newsletter to announce it! I guess I type many more e-mails than I thought. I thought I’d easily take a couple of weeks or more to get through another 65 e-mails. More parents have been buying “Unlimited E-Mail” packages, so I’m sure that’s part of it. The counter is close to 5,100, now!

    I had to take a picture of the 5,000 (see below) and since the 5,000th e-mail has come and gone, I have since given that mom a $25 gift card to Target (her choice). Congratulations to that lucky mom! (Continue reading below)

    5,000 Baby Sleep Emails

    Static Image – Not updated like elsewhere on site

    I thought this was an appropriate time to reflect on The Baby Sleep Site and recognize just how far we, and many of you, have come. 5,000 e-mails represents much more than personalized sleep plans. Of the 5,000, many are personalized plans, but many of them have been support e-mails to help you through a difficult time.

    I like to think it isn’t always just the advice in my e-mails that helps you through a difficult time, but it’s my non-judgmental attitude and compassion that sets me apart from other sleep consultants out there. I know that YOU know that you can come back to me even if you didn’t follow one thing I said in my first e-mail and know that I will not say “I told you so” because I know how difficult what you’re going through is.

    Why do e-mails work?

    I remember one mom saying that family members were very skeptical that a person far away could help via e-mail. It is a “funny” thing. A person across the state, country, and even world, can get to know you in e-mail and offer suggestions to help your baby sleep whom she’s never met (my personal experience helps with that). Truth be told, e-mail doesn’t work for everyone. Sometimes a family needs a phone call or a visit to their house (Sorry, I do not do house visits).

    In this age of e-mail on cell phones, Blackberries, iPhones, iPads, Facebook, etc., more than ever people are used to communicating electronically. But, one thing that really works with e-mailing someone else about your sleep problems is a) Your family and friends will be sooo happy that you aren’t talking about sleep anymore as much, because you have someone else to talk to, who never gets tired of talking about baby sleep and b) It holds you accountable. First, it’s not free (anymore — way too much volume, unfortunately!), so if you are willing to pay for something, you are more apt to stick to it. My friend just joined a gym for the same reason: “If I’m paying for it, I better go!” and she’s been going a lot with her husband. Second, there is something to be said about “checking in” with someone and telling them what you’ve tried, what you’ve been doing, and whether you have results. I’m sure that’s why people get personal trainers at the gym. I wouldn’t want to tell Bob the Trainer that I didn’t work out last week, would you? Similar to a gym, if you want to make changes in your life, you need to commit and follow up to look at your results.

    When The Baby Sleep Site “opened” (actually first named Pick Nick’s Brain and was changed after a very revealing survey — clever is not always welcomed by tired parents!), I seriously never imagined it would get this “big” (which is all relative because we “only” have 80,000+ visitors per month, so far, not millions…yet). I would not have guessed that in such a short time I’d send over 5,000 e-mails to parents across the globe. Granted, I don’t charge for every e-mail, of course, but to think I’ve touched this many lives is truly inspiring. I receive blessings in e-mail a lot and, for that, I am more thankful than I can express. And, I continue to get e-mails from both clients and readers who never had to buy a thing and tell me how I’ve changed their lives.

    Here is an excerpt from one such e-mail:

    Hi Nicole, I just wanted to take a few minutes and let you know how valuable your site has been to me. Up until 4 months old, our baby was wonderful when I put her down for bedtime. I would hold her in the rocker, read to her, then sing her to sleep and place her in her crib. But almost overnight, she changed from this easily-lullable baby to one that kept waking up when I put her down—very frustrating. So I searched everywhere on the web and came across your site and your explanation about the 4 month sleep regression. It was much more logical and relate-able than some of the other theories that I came across.

    The other thing I found very helpful was the practical advice about managing sleep associations. Before the 4 month sleep regression issue, I kept singing her to sleep because I enjoyed it and it was easy but I would always feel guilty because all the books and websites said that I shouldn’t as it would lead to future problems. Then, when I started to experience problems putting her down, I felt terrible that my lulling and coddling had caused this negative behavior. I liked your rationale better—lulling the baby to sleep is not a problem until it is a problem. I took it as, stop worrying and enjoy it; worry about it when or if it becomes problematic. This was very different from the cautionary message I got from other resources, for example: ‘Don’t do something or it will lead to bad things later’. Those messages always made me feel so guilty. I didn’t want to stop singing her to sleep but was deathly afraid of the consequences and once putting her to sleep became problematic, I blamed myself for being in the predicament that I was in. When I read your explanation about sleep associations, I felt relieved that I wasn’t the world’s worst mother and I hadn’t scarred my baby for life.

    Lastly, a lot of the baby resources out there have a very cautionary tone which makes neurotic people like myself worry that if they deviate from the advice, they are doomed and it’s all their fault if their babies go to heck in a handbag. Therefore, I was especially thankful for the non-punitive tone of your articles. As a first time mother, I’m in a constant state of guilt and relieving any guilt is definitely appreciated.

    Thanks again,
    Jade

    I am very thankful that I’ve been able to succeed in my mission, not just to help babies sleep, but to help parents feel less guilty about doing what your instincts tell you to do. To drive home the fact that your baby won’t become a psychopath or juvenile delinquent if you don’t do things MY way or this book’s way or that doctor’s way. To show you that, together, we will find YOUR way…that way that works for YOU and YOUR baby!

    Can I help all babies sleep? Unfortunately, no. I am a realistic person and know my methods aren’t for everyone. I have a great track record, but I’m not a miracle worker, don’t have a crystal ball nor a silver bullet, and there are some limitations to being far away via e-mail. For some, one e-mail just isn’t enough no matter how hard I try, but budgets get in the way. I wish so much that I could help everyone. But, touching lives in a positive way, even if it’s just a percentage of those babies who are struggling is enough for me and more rewarding than I ever imagined.

    If you are ready to become one among over 5,000 and help me reach 10,000, please consider my one-on-one personalized sleep consultations today! We really can make a difference.

    Stay tuned for much more we are working on here at The Baby Sleep Site! I am thankful you are here for the ride. Reading the parent stories and testimonials page always reminds me of the impact I’ve had on countless families. Thank you for making this site as successful as it is. Without you, there is no The Baby Sleep Site.

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    Free Toddler Sleep Information Sessions

    Just when you got your baby sleeping (or not), she turned into a toddler and all new sleep challenges arose (or might). She started climbing out of her crib (or not), and you transitioned her to a toddler bed (or you’re thinking about it). She may be on the verge of transitioning to one nap or, if she’s older, you might be facing the inevitable and scary thought of NO NAP!

    Starting on Monday, September 20th, I will be starting a series of FREE information sessions to help your toddler with these transitions and sleep challenges, including a detailed article about toddler sleep and a tele-seminar (a class via telephone). As usual, there is no obligation to purchase anything and these resources are completely FREE.

    This event is now closed.

    2 Comments

    New Home, New Website Address (URL)

    New Home New URLI hope everyone had a great Thanksgiving holiday! I want to take a moment to thank you for participating in our recent survey about the site’s name, Pick Nick’s Brain. As you can tell, we’ve moved to a new home! We are now The Baby Sleep Site™ located at http://www.babysleepsite.com.

    We’re very excited about this change. We know that not everyone will agree with the change, but the survey results were loud and clear that a change would probably enable us to reach many more tired parents, which is the sole purpose of the site. It wasn’t just to be found better in search engines, but also to avoid confusion about what the site is all about. We also hope it’s easier for you to pass along to friends and family, without us getting lost in the crowd.

    We’ve added a splash of color to the site and we hope you love it as much as we do! Please take some time to peruse the site and give us any feedback for a chance to win a $25 Target Gift Card just by commenting below, just in time for holiday shopping.

    The winner of the $25 Target Gift Card for participating in the survey has been contacted, however, you have not replied to my email. If your email address starts with hello*, please check your e-mail, including your bulk e-mail folder. If I do not hear from you by this Friday, I will choose a new winner, so everyone check your in-boxes. Stay tuned for more opportunities to win gift cards around the holidays!

    The move has gone very smoothly and any bookmarks or favorites you have will redirect to the same location on babysleepsite.com. We have also added a new page with the links to all of the sample schedules (also found on the main menu under “Articles” above). There is one complication in the move and that’s if you are a member, please make sure you update your bookmark or favorite to be the new location: http://members.babysleepsite.com because the redirect takes you around and around.

    As always, I want to thank you for your continued participation in The Baby Sleep Site™ community (formerly Pick Nick’s Brain)! Please be patient as we find and fix all references to Pick Nick’s Brain, but we appreciate any alerts to problems ASAP.

    Please comment below with feedback on the site for a chance to win a $25 Gift Card!

     

    15 Comments

    TheBump, a Mom’s SIDS story, and a pricing change

    As I mentioned last week, October is SIDS Awareness Month. I’ve been sending out SIDS facts via Twitter and the Facebook Fan page to increase awareness and it has opened up conversations with some parents who have been sadly touched by SIDS. I wanted to share one mom’s story because it touched me so much. Her son would have been 21 this week and she and her four daughters still miss him. Please read her touching blog post this week here: One Word at a Time.

    Just a reminder that the SIDS Awareness Month giveaway will end on Sunday, October 18, 8:59 PM EDT. I am pretty surprised at how few entries there are as you have a chance to win a $75 Target Gift Card, a $50 Target Gift Card, and many other prizes! I am also adding in 3 copies of the book: Caution: Children Should Come With Warning Labels, which was written by the woman mentioned above, Patti McKenna. Any proceeds of the book go towards SIDS research. The Baby Sleep Site™ will donate 3 copies to the giveaway. Please enter now by following this link: Enter the giveaway to win!

    In lighter news, the The Baby Sleep Site™ blog is a finalist in TheBump’s first annual Mommy Blog Awards!! I actually read and enjoy several of the blogs up against this one, so it’s an honor to be right next to them. Please take a moment to vote for your favorite MommyBlog (preferably this one!) by visiting TheBump: Vote Favorite Mommy Blogs.

    Lastly, there is going to be a pricing change on the website. One thing I remember in college is that supply and demand drives the price on pretty much everything. Since there is only me, my supply is running a little low as the Sleep Helpdesk has been busy and I’ve been putting in some late nights. This is very good news because that means I’m really helping a lot of people, which is my main goal here! I do not expect to get rich and really do want to keep everything affordable, but I’m finding the two e-mail package (now $19.95) is probably priced a bit too low. I spend a good 20-30 minutes on the first couple of e-mail and I’m getting super busy. I know another sleep consultant charges $35 for one e-mail and one quick follow-up. I’m not going there right now. My plan is simply raise the price on my two e-mail package (which automatically includes follow-ups) from $19.95 to $24.95 and my five e-mail package from $39.95 to $44.95. This price change will take effect on November 1st. At that point, all existing customers (either book or Helpdesk) will get a separate, private e-mail of a coupon code for $5 off until November 30th, so you can buy more at the original price. Just a little something for loyal customers. You might want to consider buying services now before the price goes up! Get One-on-One Help for your Troubled Sleeper.

    As always, I want to thank you for your continued participation in the The Baby Sleep Site™ community! I hope you are finding all the resources you need. Be sure to e-mail me with any article ideas if there is anything you have been looking for and haven’t been able to find. Go ahead and contact me, now!

    Have a great weekend!

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    All-in-One Sleep Resource + Discount

    I’m very excited to announce that the doors are now open to the new Member’s Area on The Baby Sleep Site™! It’s very exciting for me to give you another way to get the information and support that I wish I had when I was right where you are on the journey to better sleep! I announced it first to my mailing list a few days ago.

    Because I know many of my readers have already purchased one or both of my books, I was delighted to offer the first 100 people a special discount for joining. If you still want in, it’s not too late to do so at a discount! There are still 49 spots left who can claim 20% off, using coupon code ADCF65. That means you can gain access to premium content for as little as $14.40, if you move fast! Keep in mind an e-mail is also being sent to all 5,700+ people currently in the The Baby Sleep Site™ Community.

    Join the Member’s Area on The Baby Sleep Site™ now!

    Here is all you’ll get by joining the Member’s Area:

    * Unlimited access to all the e-Book content, which includes Help Your Child Sleep, a Step-by-Step Guide and Mastering Naps & Schedules, and any future books ($72 Value)

    * Unlimited access to all tele-seminars (seminars via telephone) new and old. Next one is scheduled for Wednesday, Sept. 30th.

    * Unlimited access to real-life case studies. NEW! Sleep Coaching Twins with No Crying! My case studies are actual consultations written to help you formulate your own custom plans.

    * Unlimited access to the members-only chat room offering ongoing peer support, along with my advice monthly during a scheduled date and time.

    * Unlimited access to members-only articles, assessment quizzes, and more!

    Huge Value at an Affordable Price!

    You’ll receive access to in-depth premium baby and toddler sleep information by joining the Members Area on The Baby Sleep Site™. Three pricing options are available, based on your needs, and offer you savings over services purchased separately.

    Join the Member’s Area on The Baby Sleep Site™ now!

    If you have any questions at all, feel free to contact me anytime! I’d be happy to answer any questions or concerns you might have.

    Happy sleeping!

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    Recognized as an AllTop site!

    Alltop, all the cool kids (and me)I am honored that The Baby Sleep Site™ is now considered an AllTop site! I am featured in the Parenting and Babies categories. This is very exciting as the site is becoming more widely known and I can help even more people with their baby sleep problems.

    For those who don’t know, AllTop is a website that collects the headlines of the best sites on the web and categorizes them to make it easy for us readers to find information we seek. It is different than a search engine because it’s more designed to answer the question “What’s happening?”. You might want to know what’s happening in parenting or babies, or you might also want to know what’s happening on Mom blogs or Dad blogs. You can find almost any category you want, even New York City Street Food Vendors or even Bacon!!

    Make sure you check the other sites out. I’d love for you to share the blogs that interest you! I am excited that this blog is considered one of the AllTop. :D

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    Summer of Sleep – Free Stuff, Giveaway, Vacation & More

    Summer of sleepMy husband is a teacher and he’s counting down the minutes until he’s out for the summer. I think having almost 3 months off would be so nice! But, I did not become a teacher, so I don’t get them. The only thing I asked of him after our first couple of years of marriage (it’s been five now just last week) is not to complain that he “only has 2 weeks left” of his 3 month vacation! :)

    I thought this would be a good time to tell you what’s coming up on the The Baby Sleep Site™ website this summer. I have a lot planned. Here are just a few things to look forward to and plan for:

    * Next week, I’ll be finishing up the last temperament trait in my Baby Temperament & Sleep Series. Within the following two weeks, I’ll provide you with a quiz to determine your baby or toddler’s temperament.

    * I will be starting a Breastfeeding & Sleep Series sometime this summer that will go over all of the unique challenges nursing moms might go through when it comes to their baby’s sleep.

    * I will also be working on a Nightmares and Night Terrors series, too.

    All of these will be FREE right here on my blog.

    * Another thing you should be aware of is I will be on a much-needed vacation July 25th through August 3rd, with minimal e-mail access (if any at all). I’ll send a reminder to my helpdesk clients as it gets closer as you parents are those who will miss me most. :)

    * Come see me on Facebook on my new fan page! I just uploaded some pictures of my family. I thought it would be nice for you to see my happy family even after our sleep deprivation challenges.

    * Lastly, I will be having another giveaway on the site for Father’s Day. Last time we had parents win gift cards on Amazon, a free e-mail consultation, and a free subscription to Babble Soft. I’m gathering the prizes for the Father’s Day giveaway now, so watch for entry information. They are so easy to enter, it’s silly not to at least enter!

    Thank you for your continued participation in the The Baby Sleep Site™ community! I hope you are finding all the resources you need. Be sure to send e-mail to asknicole [at] babysleepsite [dot] com with any article ideas if there is anything you have been looking for and haven’t been able to find.

    So, what are YOU doing this summer?

    P.S. Just a quick reminder that today is the last day to get a copy of my new e-Book, Mastering Naps & Schedules for 25% off, which includes 2 e-mail consultations, 40+ sample schedules, planning worksheets and a 100% guarantee. Click on this private link that will expire at 11:59 p.m. tonight EST.

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    Keeping Track of it All, Win Some $$, and More Advice!

    Track Baby SleepBecoming a mom was one of the best moments of my life, but it has also been more tiring and challenging than I ever could imagine! Everyone tells you your life is never the same, but until you go through it, you just don’t “get it”. Of course, the fact your life is never the same is a good thing. I can’t imagine my life without my kids and I can *barely* remember what life was before I had them (okay maybe a little sometimes lol).

    I have had many parents tell me they feel silly for obsessing so much or thinking or worrying too much about this or that, especially about sleep and schedules. And, I always tell them “You are not alone!”. Not only have *I* been there, but so many other parents are right where you are too RIGHT NOW.

    One of the most challenging parts about being a mom is figuring out what my boys need, especially when they were babies and couldn’t talk (although even when they can talk it doesn’t mean they (or you) know what’s wrong either!). Is he crying or cranky because he’s hungry, tired, over-stimulated, cold, hot, or what? I also struggled so much with my son’s sleep that it became somewhat of an obsession. I had an Excel spreadsheet tracking his sleep and I’d make little notes about feedings, thinking that maybe what he was eating was affecting his sleep.

    I am a very analytical person, so this is just what I do. I wanted to “see” how he was sleeping and see if I could figure out any patterns. What was I missing? What was his schedule? Why did he wake up last night? What happened yesterday? Did he “forget” to poop yesterday and that’s why his tummy might be bothering him? How could I gain more insight into my baby?

    Well, Aruni Gunasagarem (she is amazing!) took it a few steps further than I did and recognized that she was not alone in wanting to gain insight into her baby. After I started this website, Aruni reached out to me and we got to know each other, and now I’m very pleased and excited to announce that I have now become the VP of Product Development for Babble Soft, her other “baby”. With Babble Soft’s online software, Baby Insights, it’s easy to do what I was trying to do with my little Excel spreadsheet. It helps you track schedules and keep track of feedings, etc. I wish this software existed years ago! (Not to mention how easy their baby books would have been with Baby Say Cheese!)

    One of my first tasks at Babble Soft has been to bring a mobile web application on board and we have done just that! Now, using your iPhone (and soon your Blackberry or other cell phone), you can enter your baby’s information, even when you are out and about or your spouse can see what baby is up to from work and feel that much more a part of her day. It has been really exciting to be a part of Babble Soft and to help parents parent in the Web 2.0 world, where paper and pencil just doesn’t cut it anymore. Babble Soft also has a survey right now where you have a chance to win up to $450 in prizes, just in time for Valentine’s Day! Please stop by and fill out the quick survey and buy something nice for your sweetie.

    One last thing is if you have enjoyed hearing me “talk” about baby sleep, you might enjoy hearing me talk about other topics, too! At Babble Soft, we just started a new blog where we will write articles with parenting tips and advice, and not just about sleep! Don’t miss any posts and sign up now for free updates!

    Thank you for letting me share my news with you! I’m very excited!

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    Holiday Giveaway Contest and Black Friday Sale!

    I want to give something back to my readers in the The Baby Sleep Site™ community and will be announcing a FREE holiday giveaway contest beginning on 12/1, so stay tuned!! I am still figuring out the prizes and if you have any suggestions, please feel free to email me! The next part of this e-mail might directly affect just how many prizes I can offer.

    If you’ve been considering sleep consulting services or my e-Book, Help Your Child Sleep, a Detailed Guide, this part’s for you.

    One of the toughest things about my website has been the price of my e-Book. Experts tell me that if I price it too low no one will buy it because they will think it’s bad before they even read it. Price it too high and well, no one will buy it because it’s too expensive.

    I made this website to help people with their baby’s sleep problems and now I need to figure out the psychology behind how people purchase things on the internet and why people are more willing to spend $19.95 rather than $20. I would give it away for free, but I do have to pay for the site somehow and would like to make a modest living, if I can (maybe one day I can quit my day job…we all have those dreams, right?).

    So, I decided, why not have a Black Friday sale? Now, I know that typically you go out (some of you in the cold) and stand in a really long line to get a great deal on gifts for the holiday season (or non-gifts that you or your family need). I’ve done that, too!

    Well, you can take off your robe and pretend you’re in line in the cold, if you want, but why not shop for something really important right from your computer, in your slippers?

    That’s right. I’m suggesting that you buy the gift of sleep for you and your family!

    So, this Black Friday, November 28, 2008 my services will be 50% off (Coupon “BLKFR08″) and for the first 50 people, I will sell my e-Book for only $15! That’s 50% off my regular price!

    This is a win-win situation. I can help more people with their baby’s sleep problems, make a little holiday cash (I’m not trying to retire to Fiji or anything) and you can get my e-Book for much cheaper without thinking it sucks before you even read it!

    After the first 50 people, I will sell the e-Book for $19.95 (because there must be some psychology behind it) for ONE DAY ONLY, Black Friday! After that, the price will go back to the normal price of $30.

    Ordering on the internet is nerve-racking sometimes. So, here’s my guarantee. If you purchase my e-Book and you are not fully satisfied, you have 2 choices:

    I will refund 100% of your money
    or
    You can get 3 email consultations from me to help you through your problem

    Now, I have a sister site, www.babysleepswell.com, and I typically price my e-Book the same on both sites because I never want anyone to feel cheated, but at the same time, I want my regular readers to get first crack at the cheaper price. So, my plan is to open up The Baby Sleep Site™’s sale beginning at midnight Eastern Standard Time before I update my sister site at 8 a.m. That gives my regular community a full 8 hours head start and won’t get in the way of you standing in line in the cold at Best Buy, Circuit City, Nordstrom, Macy’s, or that little mom and pop comic book store.

    Honestly, it probably won’t matter anyway. I don’t expect 50 people to buy the e-Book in the first 8 hours or even all day. But, just in case, I wanted to do this. I’ve just never done this before and the internet is so unpredictable. Most people will probably be in line with donuts and coffee somewhere getting the next gadget that Sony or Microsoft or Nintendo has out this year (or is there?). Maybe the Blackberry Storm…

    So for those of you who are ready — and only if you’re ready, I’m seriously not trying to push you here, if you want to get better sleep out of your babies or toddlers and think my e-Book can help, do visit my website at midnight, EST on Black Friday.

    Thank you for your continued participation in the The Baby Sleep Site™ community!

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