Site Overview

Overview | 5 Baby Sleep Tips | Testimonials
Nicole Johnson Bio | Rates | Contacts

The Baby Sleep Site® is owned and operated by Nicole Johnson, a baby and toddler sleep coach, and the mother of two young boys. Almost 500,000 parents visit The Baby Sleep Site™ each month to find solutions for their children’s sleep problems, including personalized, one-on-one sleep consultations, comprehensive e-books on sleeping through the night, schedules and taking better naps, free articles and blogs on timely topics and strong community.

Whether a family is struggling with a baby who won’t fall asleep at night or a toddler who just doesn’t want to nap, The Baby Sleep Site® tailors every approach with individuality in mind. We never offer one-size-fits-all advice or pass judgment on individual parenting philosophies. Our thoughtful, thorough and firm approach makes her a savior for sleep deprived families everywhere.

Highly Targeted Audience of Young Parents
The majority of visitors to The Baby Sleep Site® are moms with a child under three. Based on an evaluation of the content they read while visiting, most have a baby between 6 and 9 months old. And while a large number of visitors are first-time parents, plenty of experienced parents visit, as well.

Site Traffic:

February 2014

  • The Baby Sleep Site® enjoyed 486,646 unique visitors. Visitors came from 214 countries.
  • Visitors viewed over 1,055,480 pages.
  • They spent an average of 8.5 minutes seconds on the site.
  • 67% visitors are new to the site.

January 2014

  • The Baby Sleep Site® enjoyed 634,552 unique visitors. Visitors came from 214 countries.
  • Visitors viewed over 1,393,394 pages.
  • They spent an average of 9.75 minutes on the site.
  • 72% visitors are new to the site.

December 2013

  • The Baby Sleep Site® enjoyed 444,174 unique visitors. Visitors came from 211 countries.
  • Visitors viewed over 936,0149 pages.
  • They spent an average of 12:50 minutes on the site.
  • 78% visitors are new to the site.

Newsletter Traffic
Partners, promotions, and events are mentioned in our bi-weekly newsletters. Below are statistics for past newsletter distribution to illustrate the site’s growth. Currently, our weekly newsletter is sent to out to almost 260,00 email addresses.

Date Delivered % Increase
11/01/2013 249,422 -
12/01/2013 255,681 2.4%
01/01/2014 261,217 2.1%
02/01/2014 271,684 3.9%
03/01/2014 278,148 2.3%



Social Media
The Baby Sleep Site™ can be found on Twitter @babysleepsite with over 5895 followers as of March 2014.

The Baby Sleep Site™ is also on Facebook at www.facebook.com/babysleepsite with over 30,780 fans.

Additionally, The Baby Sleep Site has over 2175 Followers on Pinterest.


Advertising
We currently have several advertising options available. Please click here for information on our advertising rates. You can also download the printer-friendly PDF version of our Media Kit.

View printer-friendly version