Survey Results and Summer Pricing

Posted by Nicole on July 23rd, 2009

Thank you to those who completed the recent survey for The Baby Sleep Site™! I have contacted the two $50 Target Gift Card winners via e-mail, so please check your in-boxes. The feedback was extremely valuable and I am very appreciative! There were so many great comments. Here was one of my favorites:

“I think you are GREAT! Love the material. After reading many books, you finally provided me with real material I can use. Your responses to my questions surpassed my expectations. WONDERFUL.”

Here are some of the results of the survey:

* 37% of you came to the site for night-waking and 24% nap issues. No surprise there!

* Most people want more information about naps and sleep training methods.

* Everyone who has used the Sleep Helpdesk Consulting Services have been happy with the results (i.e. not one complaint), but many of you feel they are too expensive.

* Most were very satisfied with my e-Books, but many of you have already read too many books, don’t have time to read, or feel they are too expensive.

* 60% of you want a place to communicate with one another on a message board / forum.

* 52% of you are interested in tele-seminars, while 25% of you are interested in premium content.

And, now for some good news and bad news! The good news is I heard you loud and clear about the pricing on my e-Books. To be honest, it’s been the hardest part about having this website is how to price those. On the one hand, someone can buy your book and e-mail it to their 100 closest friends (not that you are technically supposed to or anything) as opposed to letting one neighbor borrow a physical book. On the other hand, you want it to be affordable to a lot of people. Too cheap and people think it’s horrible before they even buy it (some psychology about sales). I have also compiled what I have read in many sources into one easy-to-read book, so the goal is to save you from buying 3-4 full-length books and instead, just one quick-read (but useful) book, but many of you have already read several books. Tricky.

All that to say that we now have “vacation specials” going on and you can purchase the books at a discount until August 1st (and I promise the 100% guarantee is legit and all you need to do is e-mail me!). If pricing goes well, I may need to make a permanent change. Go ahead and take a look and see for yourself:

Help Your Child Sleep, a Step-by-Step Guide – For those persistent nighttime struggles with a touch of naps

Mastering Naps & Schedules, including over 40 sample schedules

And, now for the bad news. Unfortunately, I’m unable to change the sleep consultation prices. The Sleep Helpdesk is pretty busy, already, and I spend a good 20-30 minutes on many of the e-mail responses (and I type fast!) as they are highly personalized, so I simply can’t afford to reduce the prices. I think many people think two e-mail (which costs $19.95 right now) won’t be enough, but you’d really be surprised how far we can get in just one e-mail!

Lastly, for those who don’t quite understand how the Sleep Helpdesk works (and want to know), I’ve made a tour, video and test login for you to test drive. I welcome feedback on making it more useful, if you have any. Just comment below!

I have taken this survey very seriously. Stay tuned as I work on what’s next for The Baby Sleep Site™ and I want to thank you for your continued participation in the The Baby Sleep Site™ community! I hope you are finding all the resources you need. Be sure to e-mail me with any article ideas if there is anything you have been looking for and haven’t been able to find.

And, finally, a quick reminder that I will be on a much-needed vacation July 25-Aug 1, so the Sleep Helpdesk will be closed, but you can always enter information and I’ll catch up when I get back! If you decide to purchase a 30-day unlimited e-mail package, I will extend your subscription to accommodate my vacation.

Next week you’ll still get the next installment of the Night Terrors and Nightmares Series, even though I will be on the beach. Enjoy! May everyone sleep well while I’m gone!