One of the sites I’ve been perusing, as I develop this blog, is IttyBiz, which is an advice blog for small business owners. This week there was an interesting challenge in which she asks us to answer a few questions about what we do. She asks us these questions:
- What’s your game? What do you do?
- Why do you do it? Do you love it, or do you just have one of those creepy knacks?
- Who are your customers? What kind of people would need or want what you offer?
- What’s your marketing USP? Why should I buy from you instead of the other losers?
- What’s next for you? What’s the big plan?
I thought that I could do a special post today answering these questions.
What’s your game? What do you do?
Why thank you for asking. I give advice to parents who have challenging sleepers about how they can help establish healthy sleep habits whereby getting more sleep for both their babies and THEM!
Why do you do it? Do you love it, or do you just have one of those creepy knacks?
A little of both, actually. I had a very challenging sleeper as a first-born and once I was able to function again and after months of getting him to sleep well, I made it my mission to help other tired mommies and daddies. I think the “knack” I have is the ability to retain a lot of what I read, take someone else’s situation and philosophies, use my analytical skills, and figure out some advice that can help them. My “knack” is also that I can give advice and support without coming off as a know-it-all, pass judgment or make anyone feel bad for what they’ve done up until this point. Many parents blame themselves and are really hard on themselves. We’ve all been there and when you have a new baby, you do whatever you have to, to survive.
Who are your customers? What kind of people would need or want what you offer?
Very very very tired mommies and daddies. Over 12,000 babies are born every day in the U.S. alone. Many of those babies seem to struggle with learning how to sleep and the parents of those babies are who I would try to help.
What’s your marketing USP? Why should I buy from you instead of the other losers?
Well, I see many other “sleep consultants” who are very gimmick-y. They claim to help your child sleep in just 3 days or they sell you an eBook, which is basically a one-size-fits-all “program”. First of all, very very very tired mommies and daddies (see previous question) do not have the time, energy, or concentration to read all the books out there on helping a baby sleep. And, everyone’s situation is UNIQUE, so I don’t believe just one book or method will work for every baby. It’s very frustrating to read all these stories about babies who cry for 5 minutes and then sleep all night for the rest of their lives, when that is NOT YOUR reality! That’s where I come in. I’ve read numerous books and have it fresh in my mind (call me your cliffs notes) because of all the advice I give on a daily basis. I take the parent’s situation and figure out the best course of action based on their philosophy as the parent and the baby’s personality and temperament. So, in other words, a parent should buy from me because I offer a one-on-one personal touch, give great advice, and stick with them as they go through it giving them support all along the way.
What’s next for you? What’s the big plan?
What’s next is to see if I can get paid for this service. Right now I’m doing all of this for free. So, I’m working on this website to get some good content for parents to read such that I can become a good great online resource that can be passed among many parents. I am in the process of setting up some online services that can be purchased along with a free service, which I will announce very shortly.
I hope that gives you, the readers, a glimpse about all I do. And, I hope that it makes you want to know more.