How is swaddling like a pacifier? (Sounds like the first question in an I.Q. test, doesn't it? ;) Don't worry - no I.Q. test today!) Seriously, though, that's a question worth asking. Even though swaddling your baby and offering your baby a pacifier are different activities, there are some similarities. Both swaddling and pacifiers are designed to comfort fussy babies, and help them to relax (and hopefully, to fall asleep!). Swaddling also helps when babies still have their Moro reflex